Website & brand · Concept project
Hushwell Dental
Gentle dentistry, explained before it happens.
By Michael Shadpour
What it is
A website for a dental practice, written for nervous patients: honest prices, calm words, and the next free appointment right on the first screen.
What I did
The brand, the design and the build: 15 pages, a brand guide and a booking flow.
In detail
A website for a neighbourhood dental practice, written for people who have been putting off the dentist: calm copy, a posted price for every service and the next open appointments on the first screen. Fifteen pages, a brand guide and a booking flow, built with Next.js and tested end to end. Hushwell is a fictional brand, made to show the work.
