Online shop · Concept project
Furrowline Coffee Roasters
Follow the line from farm to cup.
By Michael Shadpour
What it is
An online shop for a coffee roaster that shows where every bag comes from, from the farm to your cup, with subscriptions built in.
What I did
The brand, the design and the build, with scroll-driven storytelling.
In detail
An online shop for a small-batch roaster, told from farm to cup: seasonal coffee from partner farms, roasted twice a week. A scroll-driven story built with Next.js, GSAP and Lenis, with 164 automated tests and Lighthouse scores of 92 to 100. Furrowline is a fictional brand, made to show the work.