Brand identity & packaging · Concept project
Furrowline: Identity
One identity, from the cup to the shopfront.
By Michael Shadpour
What it is
The brand behind the coffee shop: logo, colours, coffee bags, cups, business cards and a shop sign, all designed as one system.
What I did
The identity and packaging, and the short brand film playing beside it.
In detail
The identity behind the shop across the room: the Furrowline mark and its earthy palette carried across cups, coffee pouches, business cards and a painted shopfront, designed together with the website as one system. A concept project for a fictional brand.